Epson Unveils ‘Exceed Your Vision’ Mural at Labelexpo 2019

Mural showcases the flexibility and creativity of Epson’s labels

Labelexpo, Brussels, Tuesday 24 th September – Epson unveils ‘Exceed Your Vision’, a mural made of labels printed by the company’s new on-demand and industrial label inkjet printers. The mural is comprised of hundreds of labels printed by Epson’s new SurePress industrial label press and its latest range of ColorWorks on-demand inkjet printers. The installation is designed to demonstrate the flexibility of on-demand label printing, where bespoke runs of labels can be instantly created to meet specific requirements. Muralist Sarah Hodgkins of Charlotte’s Designs, who devised the piece, comments: “This mural is a fusion of art and technology and makes for a compelling focal point for the stand.  “I thought an eye image was a nice play on Epson’s tagline ‘Exceed Your Vision’. By adopting a mosaic format, I was able to showcase the different finishes, colours and textures that Epson printers can achieve. I used a matte finish for the skin around the eye and a reflective finish for the eye itself. The other big advantage of using Epson’s printers was that I could use a subtle colour gradient so that from a distance it would look like a painting.”

Jacob Kallergis, product manager for Epson Europe’s on-demand ColorWorks printer range added: “We wanted to create something for Labelexpo that celebrated the label in all its many shapes, sizes, textures and colours. Businesses that print clear, attractive and even beautiful labels will raise their brand above the competition.” “Labels are crucial to so many industries, but their importance is often overlooked. For pharmaceuticals, labels are vital from a commercial as well as a health and safety perspective. For the food and drink industry, labels need to capture the imagination of shoppers as well as containing vital ingredient details. In logistics, labels carry essential locational information to ensure easy identification and efficient delivery of product.” Visit Epson at Labelexpo (hall 9, stand A50) to view the mural, guess the number of labels used, and receive your own personalised labelled chocolate courtesy of Epson’s ColorWorks on-demand inkjet printer. For further information about Epson at Labelexpo 2019, visit 


About Epson

Epson is a global technology leader dedicated to becoming indispensable to society by connecting people, things and information with its original efficient, compact and precision technologies. The company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Epson is proud of its contributions to realizing a sustainable society and its ongoing efforts to realizing the United Nations' Sustainable Development Goals.Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.

About Epson Europe 

Epson Europe B.V., based in Amsterdam, is the Group’s regional headquarters for Europe, Middle-East, Russia, and Africa. With a workforce of 1,830 employees, Epson Europe’s sales for fiscal year 2017 were 1,7 million Euros.

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